The eventual double-platinum smash “My Love” would follow, reportedly written by Timberlake in two minutes after he heard the beat. The result was “What Goes Around Comes Around,” the first of ten tracks they completed together for FutureSex/LoveSounds. Yet once they teamed up with collaborator Nate “Danja” Hills, the trio rediscovered their creative spark by deconstructing Justified’s “Cry Me a River.” They attempted to rebuild it from the ground up, changing bits and pieces of it so that it was not a direct copy. He switched the radio off and stared at me.” ‘And definitely not this,’ he said as a fluffy bubblegum pop song blared through the speakers. ‘And not this,’ he said when a formulaic R&B song came on. ‘Not this,’ he said when one song came on. What kind of sound are you looking for?’ Justin turned on the radio in the corner of my studio and started turning the dial to various R&B and pop songs. Timbaland reflects on the duo’s creative block in his new autobiography, The Emperor of Sound: Beyond the music, she was a brilliant person, the person I ever met,” Tim told MTV in 2008. It’s hard for me to talk to the fans now. I kinda lost half of my creativity to her.
Some surmised he was still reeling over the death of frequent collaborator Aaliyah in 2001. Meanwhile Timbaland was also struggling to find inspiration, as albums on his Interscope-distributed Beat Club imprint from Bubba Sparxx and Magoo were failing to make an impact. “He didn’t like his voice no more, you know what I’m saying? He didn’t like what he was doing,” Timbaland said in 2007. Hip-hop and open format DJs weren’t quite ready to fully embrace the former boy band singer, who just two years earlier was engaging in over-produced, soulless plastic pop as a member of *NSYNC.īoth Timberlake and Timberland were in a bit of a creative slump in 2004 While Justin had been keeping busy with other projects, such as acting in films like Shrek and Alpha Dog, he was reportedly feeling uninspired musically.
#Bringing sexy back hammer kid cracked
Justin Timberlake had briefly cracked this market two years prior with his Justified LP, led by the Neptunes-produced, Pusha T-assisted “Like I Love You” and the Timbaland-backed “Cry Me a River.” Both were huge radio hits, but registered lukewarm as club cuts. and Yung Joc that clocked around 70–82 BPM. This was interspersed with an influx of slowed down Southern rap hits from artists like T.I. Commercial hip-hop was ruling the clubs for almost a decade at that point, with the Jay Z & Beyoncé led brand of 100 BPM club-bangers like “Crazy In Love” and “I Just Wanna Love U (Give It 2 Me)” dominating most mainstream dancefloors. That’s exactly what happened when Justin Timberlake released “SexyBack,” the lead single to his 2006 FutureSex/LoveSounds LP, which turns ten this month and has moved over 20 million copies worldwide to date.
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